Ginreab Thai was so exciting ..
creative and a free reign design package including all marketing and physical design for menus both in-house and take-away, an immense menu board, logo design, web design, photography and food sampling of course.
Business manager, Martin, former Project Manager, a delight to deal with, so organised .. it was easy.
WEBSITE OVERVIEW
Martin Long, Business owner of Ginreab Thai, along with his very talented wife, one of the chefs at their Thai dine-in / takeaway restaurant, contacted us to provide:
The website features a slideshow of some of their mouth watering dishes with a prominent clickable telephone number, online ordering of their menus, for dinner, lunch and chefs specials.
They wanted some-one local to provide ongoing support and a CMS website that allowed them to update content themselves and a Responsive Website that looked great across all devices.
WEBSITE OVERVIEW
Martin Long, Business owner of Ginreab Thai, along with his very talented wife, one of the chefs at their Thai dine-in / takeaway restaurant, contacted us to provide:
The website features a slideshow of some of their mouth watering dishes with a prominent clickable telephone number, online ordering of their menus, for dinner, lunch and chefs specials.
They wanted some-one local to provide ongoing support and a CMS website that allowed them to update content themselves and a Responsive Website that looked great across all devices.
GINREAB THAI SWEETS LOGO
Ginreab Thai Restaurant is expanding their business to incorporate some of Air’s delicious Thai Sweets.
On offer will be deep fried bananas, mango & sticky rice, cheesecakes and cakes, ready to go packaged fresh fruit salads and fruit smoothies to name but a few. Khanom Wan Thai (literally means Thai sweets (wan means sweet in Thai) and desserts (khanom are Thai desserts).
GINREAB THAI SWEETS LOGO
Ginreab Thai Restaurant is expanding their business to incorporate some of Air’s delicious Thai Sweets.
On offer will be deep fried bananas, mango & sticky rice, cheesecakes and cakes, ready to go packaged fresh fruit salads and fruit smoothies to name but a few. Khanom Wan Thai (literally means Thai sweets (wan means sweet in Thai) and desserts (khanom are Thai desserts).
GINREAB THAI IN HOUSE MENUS
The In-house menus took some considerable time to research. There are so many different types of menus to choose from but we wanted a recycled modern look and so decided on a recycled handmade brown paper which complimented their logo perfectly.
We thought that the insides of the menu cover, both front and back, presented an opportunity to say hello and welcome and goodbye and thankyou.
Our introductory text explained why the restaurant is called “Ginreab Thai” and we used some additional information about chilli “hotness”, along with a request to like them on facebook or write a review about their dining experience.
As Ginreab has an extensive menu, rather than have a very busy looking menu, we decided to use one photo per category, allowing more room for a larger font, for ease of readability. For this reason, we chose to use A3 landscape paper, folded in half, to produce four A4 portrait pages. We chose a carbon rod to hold the pages into the centre of the menu.
This type of menu also allows for the owner to simply re-print any updates without having the whole menu redone, saving time and money.
GINREAB THAI IN HOUSE MENUS
The In-house menus took some considerable time to research. There are so many different types of menus to choose from but we wanted a recycled modern look and so decided on a recycled handmade brown paper which complimented their logo perfectly.
We thought that the insides of the menu cover, both front and back, presented an opportunity to say hello and welcome and goodbye and thankyou.
Our introductory text explained why the restaurant is called “Ginreab Thai” and we used some additional information about chilli “hotness”, along with a request to like them on facebook or write a review about their dining experience.
As Ginreab has an extensive menu, rather than have a very busy looking menu, we decided to use one photo per category, allowing more room for a larger font, for ease of readability. For this reason, we chose to use A3 landscape paper, folded in half, to produce four A4 portrait pages. We chose a carbon rod to hold the pages into the centre of the menu.
This type of menu also allows for the owner to simply re-print any updates without having the whole menu redone, saving time and money.
GINREAB THAI TRIFOLD BROCHURE
Fitting nearly 50 menu items and their category headings, prices and menu options for all their dishes onto an A4 piece of paper, proved to be very challenging.
The challenge was to provide symmetry between the panels and legibility of the text.
A great deal of planning and customising goes into the layout of a busy trifold brochure. Constant moving of menu items to make a pleasing layout is required.
GINREAB THAI MENU BOARD
The Menu Board is 3m x 1m, a huge file to manipulate. Each letter is 25mm and images 200mm high.
The layout once again was tricky, providing consistent spacing and sizing between each individual element and the panels was painstakingly detailed.
With varying number of items within each category and their individual image placement, requires careful planning and lots of moving pieces around until they fit.
GINREAB THAI MENU BOARD
The Menu Board is 3m x 1m, a huge file to manipulate. Each letter is 25mm and images 200mm high.
The layout once again was tricky, providing consistent spacing and sizing between each individual element and the panels was painstakingly detailed.
With varying number of items within each category and their individual image placement, requires careful planning and lots of moving pieces around until they fit.
GINREAB THAI PHOTOSHOOT
We aimed to capture the essence of the dishes.
Air, business owner and head chef deftly laid out plate after plate of deliciousness using herbs fresh from her garden .. she chose a simple white plate, showcasing the colors, textures and aromas that make them truly exceptional.
These photographs are used throughout the website and menus.
GINREAB THAI PHOTOSHOOT
We aimed to capture the essence of the dishes.
Air, business owner and head chef deftly laid out plate after plate of deliciousness using herbs fresh from her garden .. she chose a simple white plate, showcasing the colors, textures and aromas that make them truly exceptional.
These photographs are used throughout the website and menus.
MARTINS KIND WORDS
From the outset I was so impressed and inspired with the KWD website with the way it was cleverly laid out and so chock full of handy and useful tips on developing a successful website (and on marketing in general), that I knew Amanda would be a perfect fit to take Ginreab Thai to where we wanted to go with our start up restaurant business.
From our rough and basic ideas on all things website, marketing, logos, menus, menus covers, signage, fb site, food photos and much, much more, Amanda’s experience and personable, friendly, approach and understanding of our intended message and branding position made for an enjoyable and speedy process of development of these ideas in to a wonderful reality.
The development of our logo from my crude sketch using my 4 y.o. daughter’s crayons taken from a 3am vision of a noodle bowl inside a traditional Thai house, which Amanda morphed in to the pleasing end result all with us coming along for the ride and having design input, was also a magical and fun experience to be part of.
We are so happy with the professional and user friendly results and can’t praise Amanda enough for what she has done for our business.
