In todays online world, its not only about having a great website with good content but also how quickly that content takes to load. Slow websites, no matter how good they are, generally don’t perform well, as users expect a fast delivery of content.
Optimising your images for faster load speeds is essential to dealing with slow websites.
Most users are familiar with two main types of image files, JPG and PNG.
JPG or JPEG — are best used for photos and PNG — for smaller type graphics, such as buttons and feature transparent backgrounds which is great for placing graphics such as a logo on to any background image or colour.
The industry standard for photos is Photoshop and for graphics, Illustrator. Both of these come with a hefty price tag and also a steep learning curve.
Luckily, there are many great free apps out now that provide specific capabilities such as these.