When you start writing the text for your pages, think about keywords. Keywords can be determined by imagining a visitor to your site. What words would they type in their search to find your page? E.g. to find Kimberley Web Design, my keywords might be Web Designers in Broome.
Once you have decided upon your keywords, start writing your text mentioning your keywords, not too many times, as this is frowned upon by Google as keyword stuffing.
Your text should make sense and contain your keyword approximately 4-5 times depending on how long your text is.
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