Pearl Coast Distributors Website

Pearl Coast Distributors website designed by Kimberley Web Design

WEBSITE OVERVIEW

Client: Pearl Coast Distributors
Location: Broome, Western Australia
Industry: Food Distribution

We recently had the pleasure of giving the Pearl Coast Distributors website a complete overhaul. The original website faced several challenges, including outdated design elements, a user experience that did not effectively guide visitors, and content that did not adequately showcase the company’s expertise and growing product range. Our goal was to create a site that was not only visually appealing but also user-friendly and informative.

The website was migrated from a restrictive platform, Weebly to WordPress, a far more versatile and user-friendly solution. This change allows for greater flexibility, improved functionality, and ease of future updates. We implemented a new theme, known for its extensive customization options, powerful design tools, and user-friendly interface. These features enable Pearl Coast Distributors to maintain and expand their site with ease as their business grows.

The new design focuses on creating a streamlined user experience by restructuring the site’s content into a logical and intuitive arrangement. Clear calls to action have been strategically placed at every stage of the ordering process, ensuring a smooth and seamless experience for customers.

To further enhance the site, we refreshed the visuals by incorporating relevant images and custom icons that reflect the wide range of industries Pearl Coast Distributors serves. The result is a clean, modern, and professional website that aligns with their brand and makes it easy for clients to find what they need.

Check out the transformation at Pearl Coast Distributors!

OUR APPROACH

Design: The client’s busy schedule meant they could only provide minimal input.They entrusted Kimberley Web Design to handle the process, giving us the opportunity to create a solution that fit their brand and improved the overall user experience.
Functionality: The site features clear calls to action via prominently placed buttons to the General Public ordering system and the online Business ordering system, as well as direct links to their monthly catalogue specials, a slideshow of the logos of their supply partners and customer reviews.
Mobile Responsiveness: The site was optimised for viewing on any device, ensuring accessibility for all users.
Streamlined Navigation: We implemented a clear structure for top level navigation, making it easy for visitors to find information and place orders.
Fresh, Relevant Imagery: New images and custom icons were added to visually represent the industries Pearl Coast Distributors serves, enhancing the site’s appeal.

OUTCOME

The result is a professional, visually appealing website that not only meets modern web standards but also strengthens Pearl Coast Distributors’ digital presence. The new design has transformed the site into a valuable resource for their clients and an asset to their business operations.

Check out the redesigned website at Pearl Coast Distributors