A Vector Graphic is designed with a specialised program such as Adobe Illustrator.

Clients should use vector logos because they are scalable, high-quality, and versatile.

Unlike regular images (like JPG or PNG), vector files (AI, SVG, EPS, PDF) can be resized without losing quality. This means your logo will look crisp and clear whether it’s on a business card or a billboard.

Vector logos are also easy to edit (change colors, tweak design) and work well for printing, websites, and merchandise.

Using a photo or any image, will become pixelated and lose its crispness and clarity once its size had been increased from 100%.

Vector files tend to have smaller file sizes compared to raster images (JPEGs, GIFs, and PNGs) of the same dimensions. This is because vector files only need to store the mathematical formulas that define the image, rather than information about every single pixel. This results in quicker load times, making vector graphics a popular choice for web design.

In conclusion, a vector logo keeps your brand looking sharp everywhere!